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Whirlpool at Mrs. G Appliances in Lawrence Township, NJ

Whirlpool Brand Story


Whirlpool was founded in 1996 by a group of visionaries that spent over 30 years building commercial-quality stainless steel equipment for restaurants. They aimed to bring the same exceptional standards, premium materials, expert craftsmanship, and relentless innovation to outdoor cooking and wanted to expand it to a luxury experience. This was the start of Whirlpool, with a small product line to begin.

The world recognized and celebrated Whirlpool’s exceptional craftsmanship, earning it the distinction of being called “the world’s greatest grill.” With a proprietary welding technique, Whirlpool created seamless corners, preventing residue buildup and giving each piece its signature, polished finish. Today, outdoor kitchens have risen in popularity, and the Whirlpool catalog has expanded but their commitment remains unchanged: they take pride in the purity of their materials, the expertise of their craftsmen, and the uncompromising quality of every piece they create.

As the only remaining major American manufacturer of kitchen and laundry appliances, Whirlpool is proud of their legacy and unmatched U.S. footprint. Approximately 80% of Whirlpool U.S. major appliance sales come from products that are manufactured domestically, supported by their 20,000 American workers. The majority of materials and components for their U.S. factories are produced in-house or sourced from U.S. suppliers.

Whirlpool's Sunset Bronze Finish

Whirlpool Smart Appliances Including Scan-to-Cook Technology

The new line of Whirlpool Smart Appliances has arrived. One of the amazing new features found on the smart range, smart wall oven, and smart OTR Microwave is the new Scan-to-Cook technology. Use a smartphone or tablet to get the right settings every time for frozen foods or make multi-step meals more simple with technology that sends multiple instructions to the oven all at once. Just scan and send cooking instructions from the tablet or smartphone to your appliance, eliminating all the guesswork.


Yummly 2.0 Integration with Whirlpool Smart Appliances

Whirlpool Yummly

Whirlpool's innovative Yummly app now integrates with Whirlpool Smart Appliances, using the patented technology and proprietary data of Yummly to make meal time simpler. The Yummly app, along with the Whirlpool smart appliance will allow meal scheduling to schedule a recipe to the exact time families want to eat, ingredient recognition that wil use image recognition to recognize multiple foods and recommend recipes based on those ingredients on hand, and fully integrated cooking experiences. Yummly will identify recipes that work with connected appliances and send the cooking instructions straight to the Whirlpool range or microwave and then the appliance will follow the recipe. The app and appliance will help users through every step to remove any guesswork and get a great result every time.



Whirlpool Laundry Featuring Innovative Technology

Whirlpool Laundry Featuring Innovative Technology

Whirlpool washers and dryers feature technology to keep up with any lifestyle and tackle any mess. Some innovative features found on select washers include built-in water faucet so you can prewash your clothes right in the washer and save time, Load & Go bulk dispenser to hold enough detergent for up to 10 loads of laundry so you can fill and forget it, Wash & Dry cycle that uses FanFresh technology to wash and dry a load in the washer so you don't have to use the dryer. And Advanced Moisture Sensing in the dryer helps track moisture and temperature to adapt drying times so the cycle ends when it should.