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Miele at Mrs. G Appliances in Lawrence Township, NJ

Miele Brand Story

Founded 125 years ago by engineer Carl Miele and businessman Reinhard Zinkann, Miele remains a family-owned company, still led by direct descendants of its founders. What began in 1899 in Germany with just 11 employees, four lathes, and a drilling machine has grown into a globally trusted brand. Their first products—cream separators and butter machines—set the foundation for a company driven by precision and quality.

The Miele Brand promise is "Immer Besser" (Forever Better). Since the company's founding in 1899, Miele has remained true to its brand promise. This means that Miele will do all that they can to be forever better. For the customers, this means the peace of mind of knowing that choosing Miele is a good decision and probably the decision of a lifetime. For more than 100 years, it has been a proven adage that you can trust Miele. They test their household appliances up to 20 years of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others.

Miele design represents innovation, value, and timeless elegance. It shapes the user experience - meeting expectations, facilitating handling, and creating trust.