Mrs. G TV & Appliances is proud to share a few magazine and newspaper articles written about the business and our partnership with local charities.

Sub-Zero and Wolf’s The Living Kitchen™ Now At Mrs. G TV & Appliances
Mrs. G’s Recently Celebrated the Grand Opening of their New Designer Showroom

Close to 200 guests recently celebrated the grand opening of Mrs. G's new designer showroom, The Living Kitchen, featuring the latest appliances from Sub-Zero and Wolf.  Guests of Mrs. G's private reception enjoyed mediterrean cuisine catered by Trepiani Ristorante, regional wines from Joe Canal's Wine School and entertainment by Hunter Hayes.	Thomas J. Dolan, President of The Fretz Corporation, Debbie Schaeffer, President of Mrs. G TV & Appliances and Michael Broudy, Architect/President of the Broudy Group share a photo opportunity together.  Both companies worked closely with Mrs. G's throughout the extensive 10 month showroom expansion project.

Mrs. G TV & Appliances recently celebrated the grand opening of their new designer showroom featuring The Living Kitchen™which showcases the latest Sub-Zero and Wolf appliances.  Mrs. G TV & Appliances is one of the few nationally selected dealers to feature this in-store, living kitchen concept, with the largest Living Kitchen showroom in New Jersey.

The Living Kitchen is designed to present Sub-Zero and Wolf brands in the environment in which they are meant to be experienced, showcasing the breadth of products and offering the opportunity to interact with the appliances much like one would in a home kitchen. The Living Kitchen allows customers to see the full model line-up from Sub-Zero and Wolf with products incorporated side-by-side in a real setting, helping them to visualize how these two brands might complement one another in their own homes.

“We are very excited and honored to have been selected to feature The Living Kitchen concept in our store”, said Debbie Schaeffer, Owner & President of Mrs. G TV & Appliances.  “We have dedicated over 1,700 square feet of our showroom to The Living Kitchen which truly has changed the shopping experience for our customers.”

Some of the new products on display in The Living Kitchen include the recently unveiled Sub-Zero PRO 48 professional-style residential refrigerator, an induction cooktop from Wolf that brings the popular European cooking method to North America and a 15” wine storage unit.

Adding New Life To Refrigerator Row
May 01, 2008
BY AUDREY GRAY
DEALERSCOPE

Lining up accessories refrigerator row-style worked for a lot of years. But 2008 isn’t one of them, said Peter Foerst, a salesman with over a decade of experience. Foerst works the show floor each day at Mrs. G TV and Appliance, a robust independent retailer located on Rt. 1 in New Jersey, close to the affluent Princeton market. He’s adept at charming both deep and shallow-pocketed customers. But the higher the price point of a particular product, he said, the easier it is for his charms to fall flat.

“You can talk ‘til you’re blue in the face about a $15,000 refrigerator with no results,” Foerst said. “But if someone sees it in beautiful cabinetry, it just makes ‘em jump.”

Foerst closed an astonishingly good February, moving 31 pieces of high-end Sub-Zero product (his usual monthly numbers are 12-15), and credits that dramatic ticket boost to a new display area that’s much more than fancy cabinetry. Mrs. G recently underwent a massive showroom makeover, with a Sub-Zero/Wolf display area called “The Living Kitchen” as its most impressive new feature. (read more)

Mrs. G thrives for decades in world of retailing
Monday, April 21, 2008
BY BILL MOONEY
TRENTON TIMES

LAWRENCE -- In 1935, a gallon of gas cost an average of 10 cents, the Marx Brothers had moviegoers rolling in the aisles with "A Night at the Opera," and Amelia Earhart became the first person to fly solo from Hawaii to California.

That same year, Beatrice Greenberg and her husband Abe, who were married in 1932, opened New Jersey Plumbing Supplies on East State Street in Trenton.

Much has changed in 73 years, but the business the Greenbergs established endures to this day. The store, now known as Mrs. G. TV & Appliance, has been on Route 1 in Lawrence for more than three decades. Greenberg, 94, who established her business in an age when female entrepreneurs had their work cut out for them, is a survivor. (read more)

Passing the Baton
April 4, 2008
If you live in or near Mercer County there's a good chance somebody in your family bought a major appliance from Mrs. G (www.mrsgs.com). Your kids, if they stay in the neighborhood, will probably be shopping there too.

The locally owned superstore has supplied dishwashers, refrigerators, ovens, outdoor grills and the like for more than 70 years, stubbornly defying recessions, inflation, and the huge chain stores that tried to gobble up customers.

The very real Mrs. G is Beatrice Greenberg, who is 94 years old and still comes to work most days. But this month, she's officially passing the baton to her equally energetic granddaughter Debbie Schaeffer. She literally grew up in the store, trailing her grandmother from the time she could walk. (read more)

Mrs. G Supplies Appliances to McCarter's Theatre
McCarter Theatre’s opening play of the season, Stick Fly, by Lydia Diamond is a powerful and provocative play that exceeded target ticket sales and stirred numerous audience members. Aside from its alluring story about an upper crust African-American family struggling with many dark family secrets, the setting of the play could not be more inviting. The LeVay family’s beach cottage in Oak Bluff’s, Martha’s Vineyard, adds luster, class and charm to the many troubles that this seemingly normal family possesses. The state-of-the-art kitchen becomes a powerful arena for many deep conversations, heated arguments and, of course, sumptuous meals. Mrs. G TV & Appliances kindly donated all of the kitchen appliances to make this very important part of the scenery both accurate and compelling. “We were delighted to have the opportunity to contribute to this particular production because it was an ideal opportunity to help McCarter create the perfect atmosphere on stage. McCarter is a gem in our community and we feel very fortunate to give back in a meaningful and helpful way. Furthermore, we are very impressed by all that McCarter does to reach out to underprivileged youth through the theater’s Arts Education programs,” says Debbie Schaeffer, owner of Mrs. G TV & Appliances.

Don't Mess with the Mrs.
A feister retailer with over 70 years of experience beats up on big boxes in New Jersey.
Nearly every town in America has a stretch of beat up, commercialized highway that looks like Route 1 in New Jersey. And nearly every American has done time waiting at light after light on such a pike, wondering if the road work will ever be done, barely surveying the lands scape because, frankly, its not much to look at--just parking lots and shrubby-looking trees. These roads are abough signs, really, the familiar bold letters that guide drivers to groceries, fast food, used cars, Wal-Mart, and the mall exists, signs are pretty much the same everywhere. Everywhere except Lawrenceville, a Jersey town between Trenton and Princeton that, however generically suburban it appears at first glance, it happens to be a home of a one-of-a-kind American sign. (read more)

Corporate Donors Partner with Habitat For Humanity to Build Home

Sharon D'Alessio is shown at her new kitchen range that was among numerous appliances donated by Whirlpool through Mrs. G's Appliance Store. Also pictured from left, Gus Colyar, Territory Manager for Whirlpool, Linda Principe, Co-Chair of the Habitat for Humanity project and Debbie Schaffer (right), third-generation owner of Mrs. G's.	Debbie Schaffer, Owner of Mrs. G's Appliance Store, in front of Sharon D'Alessio's new home, presents a plate of appreciation to Gus Colyar, Territory Manager of Whirlpool for their major donation of kitchen appliances and a clothes washer and dryer for this East Windsor Habitat for Humanity project.

Visualizing a team of volunteers working together to build a home is the usual image that people have for Habitat for Humanity. What is often unknown is how much corporate sponsors and donors contribute toward Habitat for Humanity projects to help bring them to reality. One such example is a home building project recently completed in East Windsor. The owner of Mrs. G’s retail appliance and TV superstore on Route 1 in Lawrence, Debbie Schaffer, arranged with Whirlpool to donate new kitchen and laundry appliances. The recipient of this new home was Sharon D’Alessio. (read more)